Beer.
So when I found out that Blue Moon and Killians is made by Coors, I was all for going over to Golden for a tour of the Coors brewery. I had read all about it online and when I mentioned it to my Aunt she told that they used to have unlimited tastings but that it was much scaled back now a days. Bummer but…Oh well, we headed off anyway. We have been on brewery tours before but the beer tasting and the different brews always bring me back.
The new system they have going at Coors (and I heard it was in the last couple weeks only) is that one’s ID is swiped and one is given a wristband and an electronic listening device. It is a little hand held phone like thing that you hold up to your ear to hear. You punch the # of the stage you are in on the tour and a guide tells you about it. It was a “go at your own pace” sort of tour. We listened to most of it and watched through the windows at what they were talking about but we looked like idiots. I know this because I saw the other visitors that traveled up in the elevator with us…We wandered around aimlessly staring into space with a phone attached to our ear. It was quite amusing. They tell you about grains and hops and it smelled familiar in there…Not like beer….I finally decided it smells of Malt-o-milk….
They gave us a little taste of coors or coors light half way through the tour and then more standing and listening and no interacting…And then the “Sample room” was the last stop. This was similar to a bar and huge. You could buy snacks out of a vending machine and enjoy your 3 samples of beer. There were bar tables and people sitting around in groups, some with cards and dice.They punched off your wristband for each drink you ordered. For me, 3 was just great. I can just imagine what a free tour and free beer would do to some people with too much time on their hands. I understand why they cut it down from unlimited.
I also wondered when they swiped my ID at the beginning if they have a “frequent visitors list”…You know, sort of like the 10 most wanted of beer abusers? Do you think they have a talk with them and ask them not to come back?
One guy that came in the same time with us said he didn’t want the “listening device” and that he was only here for the “short tour”…Which meant he went directly to the free beer. Weird but I guess if you don’t have any other way to spend a Thursday afternoon, it is a choice.
We are having a good time in Denver. It is cold and I hope it gets back to how it was tuesday when it was sunny and 75!
we are thinking about heading to Boulder for a Celetial Seasonings Tea tour. Micah isn’t too thrilled but we’ll see. I hear the peppermint room is a real eye opener! why do I like food and beverage tours so much?
Ebby is MUCH improved with the medication!
